Are marketing budgets crushed?

Expectations on ROI are growing Budgeting, budget cuts and the need to show that every penny is spend effectively keeps many marketers awake at night. If you can relate to this, do not worry, a good night’s sleep is nearer than you think. Research *shows that the answer lies in marketing focussing on the impact…
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Quant is king!

Are emotions and behavior quantifiable? Technology is enabling marketing and sales like never before! Sales and marketing are moving closer together and in the ideal world they are integrating and evaluating information they had difficulty gathering before. We compare, learn, improve and (often) deliver great results according to the data we evaluate.   We now…
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Ready for GDPR?

Working with the finances of their clients, fund managers have long been subject to rigorous data privacy regulations. However, from May 25th onwards, the new EU-wide General Data Protection Regulation (GDPR) will require changes in the processes also in the fund management industry. In this short article we will summarize the key points of the…
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Opportunities in Dutch pension?

According to the Central Agency for Statistics in the Netherlands, the pension assets in the Netherlands already exceed 1,700 billion euros. Hence, the Netherlands accounts for more than 50 percent of the total pension assets in Continental Europe, while the number of inhabitants is only 2.5 percent of the total number of inhabitants in this…
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