The maturity of marketing departments varies per organisation. Hooplot Associates has developed a scan based on the characteristics of best practice marketing organisations. By assessing the marketing organisation based on 27 statements we identify the intrinsic strengths of your marketing organisation and the points of improvement.
To identify the stage of maturity of the marketing departments of our clients, we developed a Marketing Maturity Scan. This scan raises the awareness among marketing professionals about the role and added value of marketing within best practice companies. The added value can be summarized as:
To share the Marketing Maturity Scan, please click on the following links: