We make marketing accountable, impactful and decisive so marketing can add to the bottom line of the firm. Our work is based on our years of experience in the financial industry: specifically asset and wealth management, insurance, private banking and pensions.
Many years of studying the marketing effectiveness of small, mid sized and large firms has led to the insight that the most successful companies have three things in common when it comes to their marketing effectiveness:
They create a cadence of accountability and relevant metrics. "If you can't measure something you can't improve it. Or at least one cannot verify progress made."
They are very aware of their surroundings and build their plans and activities to leverage the gained insights. Research about clients, competitors, propositions and regulatory changes are embedded in strategic decision making.
They create a clear 'sense of purpose', 'align systems' and 'unleash talent'. They are also committed to attracting and retaining top talent.
Read more about the offering of Hooplot Associates here.